CASE STUDY
Inkbox saw 12,798 bio link taps in their first 30 days, with 725 people sent to the product checkout page to complete a purchase. Their click through rate was a very successful 16.7% and they generated over $12,798 in potential sales.
Inkbox tattoos is a social-first temporary tattoo brand based on Toronto, Canada. They’ve grown quickly on TikTok by leveraging User-Generated content on their TikTok feeds.
Inkbox wanted to develop a TikTok e-commerce strategy that focused on user-generated posts. Inkbox also wanted to have a better idea of their TikTok metrics, beyond using just TikTok’s basic inapp analytics. They chose Shoptik to help them better understand and quantify their post performance.
Considering the large amount of tools the Inkbox team relies on for it's social strategy, the team was looking for a TikTok solution that would give them the most bang for their buck - something as close to an all-in-one as possible.
Shoptik was everything they were looking for:
In-depth analytics following a user's journey through the shoppable TikTok feed.
The ability to embed customized galleries featuring UGC onto their website.
Automatic integration with TikTok so no long setup was required.
Video performance analytics and the ability to visually rank your content.
Industry benchmarks to compare your growth to the benchmarks of your specific industry.
Inkbox saw 12,798 bio link taps in their first 30 days, with 725 people sent to the product checkout page to complete a purchase. Their click through rate was a very successful 16.7%
Inkbox was able to see how each of its posts performed, with a helpful “better than” metric to compare posts to Inkbox’s average post
Inkbox used Shoptik to see a full TikTok analytics dashboard, filled with
the key metrics that Inkbox needed to see in order to understand their
growth.
Inkbox recognized its growth rate is higher than its industry average,
and its engagement rate is 3x higher than its competitors.
Inkbox noticed a massive increase on key sales metrics including website traffic, sales, conversion rate, average order value, and more. Inkbox's sales were off the charts!
“Shoptik has been an awesome tool for our business. Before we had Shoptik, we watched our TikTok following grow without being able to accurately track how it affected our traffic and revenue from the platform. Shoptik has been great to make it easier for followers to shop our TikTok and for us to track how those followers convert. Super excited to grow with Shoptik!”
— Sophie Coleman, Social Media Manager at Inkbox Tattoos
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